Bape has today officially launched a dedicated website for the US. At you find a news section, Spring/Summer 2009 Collection presentation and the online store will also be launching soon. This is just another step in the worldwide expansion of the brand.

It will be interesting to watch how the brand balances exclusivity and expansion. Its a difficult subject and there is no easy solution. So far, if you are a fan of the brand or not, they managed this balance pretty well, still selling out most of their stock. In the US people still had to make the trip to the stores in NYC and LA, that is over once the online store launches.